It is our priority to make sure players receive accurate and reliable information about our brands. This is why L&L affiliate team spends a lot of time making sure affiliate websites provide correct information in a legal and protected environment as requested by local regulators such as UKGC.
Here you can find a list of guidelines which all our affiliates with UK traffic need to follow in order to promote our brands. If you have any questions don’t hesitate to get in touch with someone form our team!
SEO & PPC Affiliates
All affiliates who promote our brands in the UK must adhere to the following:
- Whenever a bonus is listed or mentioned, they must include the significant T&C’s (below), whether this be displayed close by or within a mouse over pop-up window.
- Whenever a bonus is listed or mentioned, they must have a link direct to the bonus T&C’s (NOT THE GENERAL CASINO TERMS).
- Must mention Social responsibility messages ‘18+ Gamble Responsibly’ within close proximity of any promotional mention of our brands. Ideally next to any exterior link to our brands.
- Where Free to Play (F2P) / Demo Games are available to UK players, and electronic age verification must be in place before UK players can play such games.
- Streamers must age gate their content or have sell than 25% share of audience under 18y old. (see below for details)
- Responsible Gaming content must be included (see below for details).
- Advertising Disclosure must be included (see below for details).
- We can’t accept exposure or traffic from websites in the Infringing Website List (IWL).
Please note that the use of the term ‘free spins’ is perfectly fine for both no deposit and deposit spins as long as the terms are clear and the link is easily accessible.
Significant terms:
RACE CASINO: https://www.racecasino.com/en/bonus
#AD New customers only. Min deposit £10. Wagering 40x. Max bet £5 with bonus funds. 100% up to £100. Eligibility is restricted for abuse. No max cashout on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Full T&C’s apply.
FUN CASINO: https://www.funcasino.com/en/bonus
#AD New players only, Maximum bonus is £123, Max bet with bonus is £5, No max cash out, Wagering is 50x – Skrill & Neteller excluded, Eligibility is restricted for suspected abuse. Full T&C’s apply.
ALL BRITISH CASINO: https://www.allbritishcasino.com/bonus-terms-uk
#AD New customers only, min deposit £20, wagering 35x, max bet £5 with bonus funds. Max bonus is 100% up to £100. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Cashback is cash with no restriction. Full T&C’s apply.
YAKO CASINO: https://www.yakocasino.com/bonus-terms-uk
#AD New customers only, min deposit £10, wagering 40x, max bet £5 with bonus funds. 100% up to £99 bonus + 99 free spins on 1st deposit. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Full T&Cs apply.
NOBONUS CASINO: https://www.nobonuscasino.com/en/cash-back
#AD 10% Cash back without wagering the day after if the player loses all the money in the account. Min deposit £25. Gameplay is monitored. Full T&Cs apply.
CASINOCASINO: https://www.casinocasino.com/en/bonus
#AD New customers only, min deposit £10, wagering 40x, max bet £5 with bonus funds. Max bonus is 100% up to £100. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Full T&C’s apply.
YETI CASINO: https://www.yeticasino.com/bonus-terms-uk
#AD New customers only, min deposit £10, wagering 60x for refund bonus, max bet £5 with bonus funds. Free Spins bonus has x40 wagering. 23 free spins on registration (max withdrawal is £100). 100% refund bonus up to £111 + 77 spins on 1st deposit. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Ecopayz, Skrill or Neteller. Full T&Cs apply.
HYPER CASINO: https://www.hypercasino.com/en/promos/welcome-bonus-package-100
#AD New players only, min deposit £10, wagering 45x, max bet £5 with bonus funds, 100% up to £100 bonus on 1st deposit. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Full T&C’s apply
PUB CASINO: https://www.pubcasino.co.uk/en/bonus
#AD New customers only, min deposit £20, wagering 40x, max bet £5 with bonus funds. Max bonus is 100% up to £100. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Cashback is cash with no restriction. Full T&C’s apply. +18, Please Gamble responsible. BeGambleAware.org
Please note: that if an exclusive is in place, the significant terms must be amended to communicate this. For example, if you put a no deposit free spins offer in place for ABC or enhance free spins for FUN.
Responsible Gaming Content
Affiliate must include responsible gaming content somewhere on their site or social media page. Ideally dedicate a whole page to RG discussing limits, gambling within ones means, etc. If not, at least a paragraph mentioned on all pages throughout site. An example of RG content could be:
“Please play responsibly. We recommend for those who play games of chance to use account limits, such as a deposit limit, to ensure that you are playing responsibly and within a budget. Figure out your discretionary income by calculating the money you have left over after taxes and bills / phone / water / food / rent etc. Using your full discretionary income for gambling is not a responsible level, make sure to set only a portion for gambling and leave discretionary funds for other activities. If you find you are having a hard time staying in control, please contact Gamcare for support (https://www.gamcare.org.uk/) and sign up to the national self exclusion service Gamstop (www.gamstop.co.uk). If you decide to close your account at one casino, make sure to contact all the casinos where you have an account and close them too.”
Advertising Disclosure
Wherever our brands are being promoted in the UK with a tracking link, affiliates must have some form of advertising disclosure on site, and clearly visible wherever our brands are promoted. At the very least, we request that affiliates ad #AD to the significant terms listed above. All exposure point’s must be considered, on all sources whether it be SEO, PPC, email, SMS, media or YouTube. If space is an issue, gain can revert to using #AD.
PPC Adverts
All PPC ads in the UK must feature the following social responsibility messages in its ad copy on display: ‘18+, Gamble Responsibly’
Mailer Affiliates (SMS & email marketing)
Before entering into a partnership agreement to promote L&L Europe brands to UK databases for both SMS and emails, we must:
- Confirm that the database has double opted in to receive gambling offers
- Confirm that their database meets GDPR requirements
- Sign an IO that states both the above points, even if working on rev share only
- For email marketing follow the above guidelines for SEO/PPC affiliates within the mailer.
- For SMS marketing include a note stating ‘Full T&C’s apply’ which should be hyperlinked to bonus T&C’s
- Confirm that the databased is reviewed against the Gamstop database.
Streaming
- YouTube & Twitch – Affiliates can stream and post videos of gameplay at L&L Europe brands on YouTube, regardless of country and currency of the account. However, all videos must be age gated, so that only verified over 18 accounts can view the content or we need proof that the audience share of viewers under 18 years old is below 25%.
